On June 8, Google announced that it would discontinue
iGoogle on November 1, 2013.
The official explanation for this change in marketing strategy is "with modern apps that run on platforms like
Chrome and
Android, the need for
iGoogle has eroded over time."
What this really means is that
Google has decided that they cannot successfully market ads to a personalized environment like
iGoogle.
What will be in its place? Google probably envisions
Google+ working as a handy substitute. It doesn't have the features of
iGoogle, but this means that Google will be updating
Google+ to try to accommodate the present needs for an RSS resource center.
Many users who use iGoogle as their start page, may replace their control dashboard with
NetVibes or
ProtoPage or My Yahoo.
Lifehacker provides a good comparison of
NetVibes and ProtoPage in a recent posting. They are both great alternatives for
iGoogle.
If you are interested in making
Google+ your homepage, I believe this would be in the form of a Business Page. There are already tutorials about making
Google+ Business Pages like this one from
Social Media Examiner. It could be pretty cool to have your Google Hangout on your opening page. You could talk with your friends at the beginning of your day and never get any work done. =-)
NOTE: Discontinuing iGoogle is part of a "spring cleaning" that Google appears to be doing to streamline their offerings.
- Google Video stopped accepting submissions in 2009 and will be moving its content to YouTube soon. if you have videos on Google Video you have until August 20 to migrate, delete or download your content.
- Google Mini, a customizable search engine, will discontinue at the end of July.
- Google Talk Chatback has been discontinued.
What will you do? Do you use
iGoogle to organize your PLN or with your students' PLNs? How will this affect how you organize your life?
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